Transparency & conscious consumption

Transparent & Conscious consumption

We take pride in transparently informing you about our products' origin, quality, and price development.
We are always searching for ways to reduce our packaging waste and to minimize emissions from transportation.

At KoRo we want to:

Reduce our packaging waste

Our bulk and flexible packaging approach is part of our identity. This does not only make our operations more efficient but also reduces packaging waste & costs which will benefit you in the long run. You can follow our packaging journey here.

Establish smart supply chains

There are often many unnecessary steps between a product you can buy and its origin. We are trying to eliminate those and are aiming to work directly with the farmer. By doing so, less transport and packaging is needed – and we have a higher impact on the quality of the products we can deliver. Learn more about our supply chains here.

Be as transparent as possible 

You know what we know! We share:

  • Product origin
    You can find every product's origin but also the location of processing on our website.
  • Product specifications/quality
    You can find and download every product’s specification on the respective product detail page on our website. It includes information about allergens, a sensory description, and also legal regulations.
  • Pricing information
    We share a price paragraph on every product page. You can follow the price development step by step and we share the reasons behind any adjustments. Since our US pricing is very new, we don’t have much history to share at this time. But we will constantly update you as changes occur!

Our Price Paragraph

Follow our price paragraph and experience how market conditions can have an impact on your products

Below you can see the price development of our barley grass powder in Germany. We share details of the market for raw materials, but also our purchase volumes or updated pricing strategies, as these can all have influence on the selling price you pay in the end.

Example 1:

In 2016, we have been benefiting from our higher buying volumes resulting from our increasing customer base – that way we were able to reduce the price on raw materials but also logistics.

Example 2:

In 2017 the market for raw materials was quite unstable due to high pesticide residues, a lot of the products had to be recalled and a big part of the harvest was not available for sale. The result was a major shortage of raw materials with a high demand but very little availability. The price increase was too significant for us as a company which in turn  forced us to increase prices.