Steffani Busch

COO

Steffani joined the KoRo team in 2025 and has been part of the C-level ever since as Chief Operating Officer. With a PhD in business psychology, she’s our in-house expert when it comes to logistics and supply chain management. If you’ve ever wondered why a product is temporarily unavailable, what mango harvest seasons have to do with it, or why we use certain shipping boxes – Steffi’s the one with the answers.

Her passion for e-commerce and logistics began when she founded her own online shop for cycling apparel. That experience sparked a fascination with the mechanics behind smooth operations, efficient processes and happy customers.

What Steffi loves most about her work is the immediate impact of her decisions – on customer satisfaction, profitability and sustainability alike. When your KoRo order arrives on time, undamaged and in minimal packaging, you’re happy – and so is Steffi.

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