
Thorsten Flügel
Head of Brand
Ob online, offline oder alles dazwischen – Thorsten sorgt als Head of Brand dafür, dass KoRo nicht nur gut schmeckt, sondern auch gut erzählt wird. Große Kampagnen? Müssen nach KoRo klingen. Produktfotos? Müssen nach KoRo aussehen. Und unsere Snacks? Die sind sowieso lecker – aber ihre Verpackungen müssen sich nach KoRo anfühlen. Thorsten ist Experte in Sachen Brand Marketing, Brand Strategy, Creative Direction und Campaign Development. Nach seinem Magister in Medienwissenschaften führte ihn sein Weg über Red Bull, Netflix, Instagram, WhatsApp und Bumble, bis er schließlich bei KoRo gelandet ist, wo er all diese Erfahrungen einbringt. Zusammen mit seinem Team tüftelt er an Recherche, Ideenfindung, Umsetzung und dem gesamten visuellen Ausdruck unserer Marke. Und was macht Thorsten hier auf dem Blog? Er verrät Dir, wie eine Marke funktioniert, welche Ideen hinter Kampagnen stecken und was wir tun, damit alles harmoniert.
Wenn er nicht gerade an Insights, Storylines und Markenaktivierungen feilt, ist er als Nutritionist, Personal- und Fitnesstrainer unterwegs. Kein Wunder also, dass seine KoRo-Lieblinge vor allem in der Protein-Kategorie zu finden sind.
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Das Food Journal
We moved warehouses, and brought shipping delays
This summer, we had a warehouse sale to coincide with our move to a bigger warehouse! An exciting moment for us as a company, as it meant we could handle more orders and improve customer experience. However, as people came back from summer holidays, the number of orders kept rising (great news, we know!), but this spike in orders, combined with our recent warehouse move has meant our warehouse and operations teams have faced a challenge in shipping every order out on time.
Florian Schwenkert
Breakfast Battle: The ultimate flake comparison
Hail the oatmeal! Because they are the queen of the breakfast table and for many, they are simply part of a successful start to the day. Fortunately, oats don't have a monopoly on flakes, as they can be made from a wide variety of plants. And who knows, maybe after reading this article you'll have a breakfast date with your new favorite flake.
Denise Wasem
Fibremaxxing: the 3 best hacks to boost daily fibre intake
Let’s talk fibre. It's an often neglected part of our diet which has finally been gaining attention recently. In this guide, we want to explain what it’s all about, how to meet your daily requirements, and which products are essential in your pantry. It includes handy tables listing fibre-rich foods for your next KoRo order!
Denise Wasem
A different Valentine's day: ideas for a lovely day
Heart-shaped balloons, giant teddy bears and pink boxes of chocolates – are these the first things your mind pictures when you hear Valentine's Day? Fair enough! Nowadays, the 14th of February is often commercialised and creates enormous pressure to celebrate ‘romantic love’. But there are so many forms of love. Ready to spend the day differently with KoRo? Whether with friends, family or deliberately alone, we'll show you what you can do on Valentine's Day and even have a few gift ideas for you.
Denise Wasem
Matcha vs. coffee: Pros, cons & more
There are two types of people in the morning: those who need coffee before they can even talk to others and those who wake up relaxed and go for a cup of tea. No matter which you prefer, both drinks have their pros and cons. Check out our deep dive into coffee vs matcha!
Denise Wasem
Nutrition tips for sports enthusiasts
Are you on your way to becoming a professional athlete or a passionate amateur athlete? Sports and nutrition go hand in hand. What you put into your body can influence your performance, recovery and overall wellbeing. Here are some practical tips for sports nutrition – from the right carbohydrates before and after exercise, to protein intake and staying properly hydrated.
Denise Wasem
More is less: reducing plastic through bulk packs
First thing that comes to mind when you think of KoRo? That’s right, bulk packs! Apart from the obvious (and delicious) advantage that you can enjoy your favourite snacks for longer, there’s another major benefit: our bulk packs, which make up around 50% of our entire range, can help reduce plastic! Wondering how that works? Luckily, at KoRo we’re not just passionate foodies, but also real maths whizzes, and we’re here to explain what plastic reduction is all about.
Vicky Ringe






